Product schema generator

How to use it

1. Enter the name, a short description, an image URL, the brand and the SKU.
2. Enter the product page URL, the price and the currency code.
3. Choose availability and condition; add the date until which the price is valid if there is one.
4. Keep the rating only if the page shows real reviews, and copy the script.

How it works

The output is a Product with name, image, description, sku and brand as a Brand. The offers property holds one Offer: url, price, priceCurrency, priceValidUntil, and availability and itemCondition as full schema.org URLs such as https://schema.org/InStock. The rating becomes an AggregateRating with ratingValue and reviewCount on the default 1–5 scale. Empty optional fields are left out, and < is escaped so text cannot break out of the script tag.

Example

The default form gives this offer and rating:

"offers": {
  "@type": "Offer",
  "url": "https://example.com/t-shirt",
  "price": "19.99",
  "priceCurrency": "USD",
  "availability": "https://schema.org/InStock",
  "itemCondition": "https://schema.org/NewCondition"
},
"aggregateRating": {
  "@type": "AggregateRating",
  "ratingValue": 4.6,
  "reviewCount": 87
}

Tips

• Update the markup with the page: a price in the markup that differs from the visible price is a common reason for warnings.
• Use the same image as the product page shows, in a large size.
• Test the page with Google’s Rich Results Test after publishing.