How to use it
- Enter ad spend and the revenue attributed to it.
- Add impressions, clicks and conversions if you have them; empty fields are skipped.
- Enter your profit margin to see break-even ROAS and profit.
How it works
- ROAS = revenue ÷ spend; as a percentage it is ROAS × 100.
- CPA = spend ÷ conversions; CPM = spend ÷ impressions × 1,000; CPC = spend ÷ clicks.
- CTR = clicks ÷ impressions; conversion rate = conversions ÷ clicks; order value = revenue ÷ conversions.
- Break-even ROAS = 100 ÷ margin; profit = revenue × margin − spend.
Worked example
Spend 1,000, revenue 4,000, 200,000 impressions, 4,000 clicks, 100 orders, 40% margin. ROAS 4×, CPA 10, CPM 5, CPC 0.25, CTR 2%, conversion rate 2.5%, order value 40. Break-even ROAS is 2.5×; profit after ads is 1,600 − 1,000 = 600.
Tips
- Judge ROAS against margin, not alone: a high ROAS on a thin margin can still lose money.
- Use the same period for spend and revenue.
- Results are estimates, not financial advice.