Engagement rate calculator
Engagement rate shows how many people interacted with your content compared with how many could have. Add up likes, comments, shares and saves, choose whether to divide by followers or by reach, and get the rate per post.
Runs in your browser: nothing you enter is sent anywhere.
How to use it
- Choose whether to divide by followers or by reach.
- Enter likes, comments, shares and saves. For several posts, enter their totals and the number of posts.
- Enter the follower count, or the average reach per post.
How it works
- Interactions = likes + comments + shares + saves.
- Interactions per post = interactions ÷ number of posts.
- Engagement rate = interactions per post ÷ followers (or reach) × 100.
Worked example
A post got 400 likes, 50 comments, 30 shares and 20 saves: 500 interactions. With 10,000 followers the engagement rate is 500 ÷ 10,000 × 100 = 5%. If the post reached 6,000 people, the rate by reach is 500 ÷ 6,000 = 8.33%.
Tips
- Compare like with like: the same platform, the same formula and the same kind of posts.
- Bought or inactive followers lower the rate by followers.
- Watch the trend over several weeks rather than a single post.
Frequently asked questions
How is engagement rate calculated?
Engagement rate = (likes + comments + shares + saves) ÷ number of posts ÷ followers × 100. 500 interactions on one post with 10,000 followers is 5%.
Should I divide by followers or by reach?
By followers is easy to compare between accounts, because follower counts are public. By reach measures how engaging the post was for the people who actually saw it, but reach is visible only to the account owner. Say which one you used when you share a number.
Which interactions should I count?
Count what your platform shows and what matters to you. Leave a field at 0 if the platform does not have it. Use the same set of interactions whenever you compare.
How do I get the rate for a whole month?
Add up the interactions of all posts in the month, enter the number of posts, and the calculator divides by both to get the average rate per post.
What is a good engagement rate?
There is no universal benchmark: it varies by platform, account size and niche, and smaller accounts often see higher rates. Track your own rate over time.